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SCORE column: QR codes valuable in marketing

11:03 PM, Dec. 5, 2012
A shopper scans a QR code in the Big W giant toy catalog in Sydney, Australia, in June.
A shopper scans a QR code in the Big W giant toy catalog in Sydney, Australia, in June.
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If you meet a Green Bay SCORE volunteer and are handed a business card, you'll find it easy to learn more about the organization. That's because Chad Heath, SCORE volunteer and an account executive with Alliance Insurance, is a firm believer in the value of QR (Quick Response) codes.

When he assumed the position of Marketing Committee chairman last year, one of his first recommendations was to include the code on all of the business cards and marketing materials.

"It goes directly to a YouTube video," Heath said. "I wanted to let people know what we're about, and am a big proponent of video. The ...

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If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

Special Reports