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Ford: Trust and minimalism are trends for '13

Struggling with recall, automaker pursues drivers' green goals

11:41 PM, Dec. 7, 2012
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Ford Motor, getting an early jump on New Year's prognostication and marketing, offered its own take on the top 13 consumer trends for 2013 on Thursday - including the rise of minimalism, a return to actual experiences rather than e-life, and a push for quantifiable happiness.

While the trends are not specific to the auto industry, Ford says it can help consumers achieve some of their goals, especially with its "electrified" cars.

But the top-ranked trend - "Trust is the New Black" - seems almost ironic as Ford grapples with the recent recall of more than 89,000 of the 2013 Ford Escape and Fusion ...

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