Gannett Wisconsin Media 2012 ‘Stock the Shelves” results
|SITE||GOAL||STATUS||PCT to goal||PANTRIES|
|Fond du Lac||$65,000||$73,065.46||112.8||7|
Eighty-nine food pantries and programs across Wisconsin will benefit from a record-setting “Stock the Shelves” fundraising campaign in 10 Gannett Wisconsin Media markets.
“Stock the Shelves” — which collects financial donations from readers and community partners of GWM sites in Appleton, Fond du Lac, Green Bay, Manitowoc, Marshfield Oshkosh, Sheboygan, Stevens Point, Wausau and Wisconsin Rapids — ended the 2012 campaign with $637,421.66 in donations for hunger-relief programs.
Green Bay raised $96,437.84.
“We’ve made great progress in the last two weeks to hit 96 percent of our goal,” Kevin Corrado, president and publisher of Press-Gazette Media, said of the campaign total. “We thank all who have contributed to making this a very successful campaign and, more importantly, helping those in need.”
The goal for the GWM campaign was $610,000. With that total — $86,407 higher than the previous record, set in 2010 — more than $1.71 million has been collected over the past three years in GWM’s “Stock the Shelves” campaign.
“While living in Fond du Lac, Wausau and now in the Appleton area and watching all of our Gannett Wisconsin markets, I have always been amazed at how the communities rally behind important causes when we identify an issue and then help to solve it,” said Genia Lovett, GWM vice president and president/publisher of the Post-Crescent in Appleton.
“We live in a wonderful area where local residents and our partners care so deeply about people in need and rally around them to make their lives better.”
Lovett served as publisher in Fond du Lac and Wausau before moving to the Post-Crescent in June 2007.
Five of the 10 GWM sites exceeded their local goals this year, led by the Post-Crescent, which collected $285,227.41 to help 23 pantries and programs in its coverage area. This year’s original P-C goal was $250,000.
The Fond du Lac Reporter ($73,065), Oshkosh Northwestern ($67,280), Sheboygan Press ($28,023) and Stevens Point Journal ($7,844) also exceeded their local goals. The Green Bay Press-Gazette collected $96,437.84 of its $100,000 goal.
Strong donations also came from the Wausau Daily Herald ($34,334), Wisconsin Rapids Tribune ($24,735), Manitowoc Herald-Times Reporter ($15,615) and Marshfield News-Herald ($4,620).
“When you combine the power, reach and passion of a large media organization with readers and partners who want to do right by their communities, great and positive things can happen,” said Dan Flannery, regional executive editor of Gannett Wisconsin Media and executive editor of the Post-Crescent.
“For our readers to donate more than $110,000 over last year’s total is proof that we all work in great markets, serving people who want to make a positive difference in our communities.”
In the Fox Valley markets of Green Bay, Oshkosh and Appleton/Fox Cities, GWM partnered with the J. J. Keller Foundation, Express Convenience Centers and local credit unions, all of which donated matching grants. The Appleton campaign also was boosted by a matching grant from Kimberly-Clark Corp.’s “K-C Cares” program.
“Stock the Shelves” began as a Post-Crescent program in 1995, to benefit two community organizations. Over the past four years, the newspaper’s campaign has raised more than $1 million for Fox Valley pantries and programs.
The “Stock the Shelves” campaign became a Gannett Wisconsin project in 2010, when nine markets combined to collect $551,014. The 2011 campaign, across all 10 GWM daily-newspaper markets, collected $525,193.