The Green Bay Packers on Tuesday announced renovations to the Lambeau Field Atrium, including making the Packers Pro Shop more visible and accessible.
Plans for the renovation of the Lambeau Field Atrium simultaneously improve visibility and access for three key businesses, but first among equals is the Packers Pro Shop.
The team reported a record $42.7 million in net income last year, with most of the increase in local revenue, and the majority of that from Pro Shop sales. Revenue grew $19 million and $11 million of that was from increased Pro Shop sales.
Selling all things Packers has been a growing business since the Atrium opened in 2003. The Pro Shop was expanded since then and its online sales have grown even faster than in-store sales. ...