Just Fare Market, located at N7645 N. Peebles Lane, Fond du Lac, will be highlighted on Green Bay's Channel 5 "On the Road" on Sunday, Jan. 20. The feature will air between 6 and 8 a.m. "On the Road' focuses on places of interest in the Green Bay station's viewing area.
Just Fare Market is one of several businesses selling Fair Trade products and is a leader in the Fair Trade Towns Initiative. The Initiative includes community awareness of Fair Trade products and seeks to gain Fond du Lac's certification as a Fair Trade Town.
According to Fair Trade Towns Initiative sources, "Choosing to purchase Fair Trade products means endorsing an economic system that provides opportunities for producers to lift themselves out of poverty. Fair Trade provides assurances to consumers that producers are paid fair prices for their products and labor. In addition, Fair Trade provides a set of requirements that assure consumers that strict standards have been met to protect the environment, build economic sustainability, empower women, and allow opportunities for education, poverty alleviation, and health care."
For information on the Fair Trade Towns Initiative, visit www.fairtradetownsusa.org or contact Ellen Swan, chair of the Fond du Lac Fair Trade Towns Initiative steering committee at firstname.lastname@example.org