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Wisconsin native behind Shopko merchandising

Soltau's small-town upbringing influences her approach

7:18 AM, Jan. 23, 2013
Soltau
Soltau
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Jill Soltau says growing up in a small Wisconsin town plays a role in how she approaches merchandising for Ashwaubenon-based Shopko, a retailer with more than 300 stores in 22 states.

Soltau, who grew up in Viroqua, was named president and chief merchandising officer by Shopko late last week. She joined the company in 2007, serving as chief merchandising officer and executive vice president. She has previously worked for Carson Pirie Scott, Sears and Kohl's.

"A large part of our customers live in smaller cities and smaller towns," she said. "Now with our Shopko Hometown format, we're in some ...

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