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Now, Super Bowl ads get ads

11:18 AM, Jan. 28, 2013
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Don't be shocked if some savvy advertiser soon rolls out a teaser for a Super Bowl ad teaser.

The mania for Super Bowl teasers -- basically, ads for ads -- began last year, with Volkswagen posting a teaser online aimed at driving folks to social media to get hints about VW's Super Bowl game ad.

"A good teaser can become viral," says Steven Posavac, marketing professor at Vanderbilt University. That's what teasers are for: creating viral chatter before the Big Game. ...


What's your take on the Packers Family Night change?

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Watching practice is fine.(Your vote)
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575 votes
I'd rather watch a scrimmage.(Your vote)
23%
856 votes
I don't want to pay to watch practice.(Your vote)
27%
1017 votes
It doesn't matter to me.(Your vote)
34%
1271 votes

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Football fans

If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

Special Reports