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Viewers to vote on how Super Bowl ads end

11:16 AM, Jan. 28, 2013
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Super Bowl XLVII viewers won't be able to influence which team will win the Big Game on Feb. 3, but in at least two cases, they'll be able to make a call about the ending of Super Sunday commercials.

Coca-Cola and Audi both will employ a "choose your own ad-venture" approach, in which consumer input will decide the conclusions of their Feb. 3 commercials.

Coke will air a 60-second in-game commercial -- as well as a 30-second teaser ad before the game on network and cable TV -- that show three competing groups vying for a giant bottle of Coke. The rivals -- cowboys on horseback, a bus full of showgirls ...


What's your take on the Packers Family Night change?

Retrieving results.
Watching practice is fine.(Your vote)
15%
575 votes
I'd rather watch a scrimmage.(Your vote)
23%
856 votes
I don't want to pay to watch practice.(Your vote)
27%
1017 votes
It doesn't matter to me.(Your vote)
34%
1271 votes

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Football fans

If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

Special Reports