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Tracy Williams Prince column: Real-time marketing may dampen a campaign

10:20 AM, Jan. 28, 2013
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There are no real surprises in marketing trends for 2013. Mobile marketing is still on the rise, social media is more popular than ever, and more and more companies are hiring people with social media talent to keep up with their inbound marketing demands.

With the rise of social media and real-time marketing, planning is becoming more of a problem for chief marketing officers. This new phenomena leads to Hubspot's No. 1 must-know marketing trend of 2013: "Campaigns" fade out; real-time marketing is in.

A campaign is created by planning a set group of marketing activities and processes ...

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If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

Special Reports