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Super Bowl sizzle: 'Wow' of game day ads have an effect on children

8:42 PM, Feb. 1, 2013
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More than 111 million viewers are expected to watch Super Bowl XLVII on television, and because advertisers must pay top dollar - approximately $3.8 million for a 30-second spot - they will do just about anything to capture the audience's attention.

At the same time, the Super Bowl tends to be an event many families sit down and watch together. While parents may be evaluating the commercials for their creativity, the impact on kids can be quite different.

"The Super Bowl commercials provide an entertainment value - these are ads we'd typically ignore but when rolled out at game time they ...

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Football fans

If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

Special Reports