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Conde Nast puts magazines on video

'Video is where consumers are heading,' says division leader

9:50 PM, Mar. 15, 2013
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A large U.S. magazine publisher is tapping into an ad market already crowded with entrepreneurs working in their homes: YouTube.

In search of ad dollars to replace dwindling income from magazines, Conde Nast on Tuesday launched several original Web video series that attempt to leverage the brand recognition of its titles.

Backed by corporate sponsors, its collection of webisodes - ranging from two to seven minutes - will be distributed on YouTube and the video pages of the magazines' websites. The initial series will be tied to Glamour and GQ, focusing on fashion, cosmetics and health. The ...

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If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

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