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State cashes in on selling voter rolls

Purchases totaled $270,000 in 2012

8:33 AM, Apr. 2, 2013
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APPLETON - Computer files kept in Madison with detailed information on Wisconsin's 3.7 million registered voters now fuel a healthy revenue stream for the state.

State law allows the Government Accountability Board to sell the public information in bulk with a $12,500 price tag or in pieces to individual candidates looking to target specific voters in an election. Last year the state took in $269,000 by selling the data, a review by Post-Crescent Media has found. Since 2011, 585 individual sales led to $388,595 in revenue.

"Some people get mad that we're selling their information, but ...

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If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

Special Reports