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United Way column: Mobilization is key to United Way's efforts

7:43 PM, Apr. 5, 2013  |  Comments
Rentmeester
Rentmeester
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As the 2013 chairperson of Brown County United Way, I am honored to represent the efforts of hundreds of volunteers, staff and community to Live United. The United Way is so much more than the record-breaking workplace campaign; it is a collaborative force for good in Brown County. The broad initiatives of the nationally accredited 2-1-1 call center, the Community Partnership for Children, the focus on the emerging needs of parenting skills and mental health, and many other examples advance the mission of Brown County United Way.

The community continues to grapple with a host of challenges and the attempt to change the root cause warrants the right resources. This community collaboration is orchestrated by United Way. The strategy of the organization has rallied to this and coined the word: mobilization. To mobilize means that in a time of diminished resources and greater need it is important to not duplicate efforts, to work in concert with other community organizations, and to show measurable outcomes in a timely manner. The foundation for this is a Community Information System which will incorporate data from many local sources and provide real-time information for organizations to better answer the greater needs. The tracking and collaborations will provide greater transparency between organizations. The ability for Brown County to prioritize and then mobilize will translate to efficient and effective services. In essence the phrase "Live United" becomes more than a slogan; it becomes the overarching vision of this community.

The greater Green Bay area is a dynamic community that is growing and changing. Brown County United Way is well prepared to champion this change. The reach of United Way includes leaders, workers, agencies, teachers, foundations, children, and someone you know. I am proud to be part of this organization and look forward to what is in store for not just Brown County United Way but our community.

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If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

Special Reports