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Kmart ad causes shock, smiles

Despite buzz, the message gets attention

4:21 PM, Apr. 20, 2013
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Sophomoric? Silly? Or a smart strategic move?

The jury is out on a new Kmart ad that uses slight of mouth to promote a free shipping service. The online video shows customers who exclaim that they are going to "ship their pants" through a Kmart delivery program - but it sounds as if they are using a vulgar word pronounced similar to "ship."

Some social media users have deemed the ad "gross" and "vulgar," while many gave kudos to Kmart for having an edgy sense of humor. ...

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If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

Special Reports