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Editorial: Seniors deserve the community's help

6:20 PM, May 4, 2013  |  Comments
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We live in a community in which neighbors help neighbors, be it shoveling snow, volunteering with community programs or providing financial support to the myriad social service organizations doing important work here in our hometown. We rally behind those in need.

And Press-Gazette Media works hard to contribute to that effort. A large part of this news organization's mission and purpose is to improve the quality of life in our community and support the efforts underway to do so.

Our DoIt! campaign - an ongoing effort to raise awareness of and generate support for community needs - is a yearlong campaign with many facets - and already, many success stories.

In October, the staff joined thousands of people around the country to rake leaves, clean gutters and install storm windows during Make a Difference Day.

In November, the DoIt! campaign's third annual Stock the Shelves effort raised more than $96,000 for local food pantries.

And in March, the campaign's March to Goodwill effort raised 75,000 pounds of items to stock local Goodwill store shelves.

In May and June, we turn our attention to our senior residents by sharing the work of Clarity Care's Help at Home program that helps seniors stay in their homes a little while longer and live independently with just a bit of extra assistance.

As adult parents take time this Mother's Day and Father's Day to thank Mom and Dad for all they've done, it's an ideal time to really assess how Mom and Dad are doing themselves. Maybe they need some help doing laundry or preparing meals. Or maybe on occasional ride to the doctor's office or grocery store would be helpful. Help at Home can give them the additional support they need to continue to live independently in their own homes.

The campaign aims to raise $25,000 to help support the program through reader donations, a $10,000 matching grant from the J.J. Keller Foundation and a $2,500 matching grant from an anonymous donor. Similar campaigns are being sponsored by the Action Reporter Media of Fond du Lac, Oshkosh Northwestern Media and the Post-Crescent Media of Appleton.The Northwestern's inaugural campaign in 2012 raised more than $21,000.

The Serving Seniors campaign runs through June 23, and it's just another of many projects Press-Gazette Media is taking the lead on through DoIt!

Press-Gazette Media staff members tell this community's stories, but they're also a part of this community. We call this home: Our children go to school here, we work, play, shop and eat here, and we all want to play a role in the growth and success of our home. With the ongoing work of the DoIt! campaign, and our readers' continued support, we can.

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