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Cellphone carriers unite on anti-texting ads

9:33 PM, May 14, 2013  |  Comments
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The country's four biggest cellphone companies are set to launch their first joint advertising campaign against texting while driving, uniting behind AT&T's "It Can Wait" slogan to blanket TV and radio this summer.

AT&T, Verizon Wireless, Sprint and T-Mobile will be joined by 200 other organizations backing the multimillion-dollar ad campaign.

The campaign is unusual not just because it unites rivals, but because it represents companies warning against the dangers of their own products. After initially fighting laws against cellphone use while driving, cellphone companies have begun to embrace the language of the federal government's campaign against cellphone use by drivers.

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If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

Special Reports