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Festival Foods adapts to customers' needs

CEO discusses business approach

7:38 AM, May 17, 2013
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Ensuring repeat customers is an ongoing challenge for any business.

With Fox Cities shoppers having options in supermarkets, Mark Skogen, president and CEO of Skogen's Festival Foods, which operates 17 grocery stores around the state, said constantly monitoring shopping and industry trends is an important strategy.

Skogen spoke to members of the Appleton Northside Business Association this week and answered a few questions from attendees. Here are excerpts from his remarks. ...

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Football fans

If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

Special Reports