LOS ANGELES - A person with direct knowledge of Hulu says the video site is again up for sale, with Yahoo and pay TV operators DirecTV and Time Warner Cable among the seven bidders.
The person wasn't authorized to speak publicly and spoke Friday on condition of anonymity, after several news outlets reported on the bidding.
The person didn't offer details on the prices offered. Published reports have pegged a bid by a group led by former News Corp. executive Peter Chernin at $500 million.
The person says other bidders include private equity firm Kohlberg Kravis Roberts & Co.; private equity firm Silver Lake in partnership with talent agency William Morris Endeavor; and private equity firm Guggenheim Partners.
The Walt Disney Co. and News Corp. control Hulu. Comcast Corp. is a silent investor.