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On the Job: Red Mill Supper Club unveils new menu

6:34 PM, May 26, 2013  |  Comments
The Red Mill Supper Club, 1222 Highway HH W, Stevens Point, recently unveiled a new menu.
The Red Mill Supper Club, 1222 Highway HH W, Stevens Point, recently unveiled a new menu.
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On the Job is a blog by Business Editor Nathan Vine that looks at local business news in Portage County. You can view the blog by going to www.wisinfo.biz/blogs/category/stevens-point/on-the-job.

The following are excerpts from the blog:

If you haven't been to the Red Mill Supper Club, 1222 Highway HH W, Stevens Point, in a while, then you might have missed its new menu.

Some of the new items, according to a release from the restaurant, include margarita shrimp cocktail, bacon-wrapped scallops, crab and spinach dip with bread chips, shrimp scampi, lemon rosemary chicken skewer, blackened grilled shrimp skewers, ultimate steak and shrimp, chipotle pork cutlet roll and maple-glazed salmon.

The menu also features more than 20 gluten and garlic-free options. People can see the full menu online at www.theredmill.net or on Facebook buy searching "Red Mill Supper Club."

Started in the 1930s as a country bar, the restaurant was purchased in 2001 by Don and Melissa Thompson, originally from the Stratford/Marshfield area.

Non-premium beer success driving up costs

A recent study by Restaurant Sciences LLC (www.restaurantsciences.com), which tracks food and beverage product sales throughout the food service industry in North America, indicates that low-cost beers popular in the United States have seen a price increase of about 6.8 percent in eating and drinking establishments.

Prices were tracked over seven months, from October 2012 to April 2013.

Some of the beers are familiar to Wisconsin residents, such as Miller Lite and Pabst Blue Ribbon, along with others including Budweiser and Coors Light.

"I believe the single biggest driver in sub-premium beer price increases is indeed specifically PBR," said Chuck Ellis, who heads the research company. "It has become quite fashionable."

Pabst, which had its heyday back in the 60s when it was marketed as "The Premium Beer at Popular Price," is "still an outstanding value for beer drinkers," Ellis said.

It's no accident that PBR is hip. Before the recession began and the economy tanked, Pabst launched a word-of-mouth campaign that made the declining brand an "ironic" choice for younger drinkers. By the end of 2009, sales were up 25 percent, according to Information Resources Inc.

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