This year's Iola Old Car Show and Swap Meet will be July 11-14 in Iola. The show will be featured this month on Discover Wisconsin's 'Summer Travel Guide.'
As preparations for the 41st annual Iola Old Car Show kick into high gear, the event will receive a boost from the nation's longest-running tourism show.
The event will be featured on the Summer Travel Guide on "Discover Wisconsin," which is expected to reach more than 250,000 viewers across the upper Great Lakes region, including Wisconsin, Minnesota, Iowa, Northern Illinois and Upper Michigan. The show will appear locally on WAOW Channel 9 at 2:30 p.m. Sunday and 4:30 p.m. June 16.
Mitchell Swenson, public relations and show marketing director, said the car show traditionally draws a ...