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'Serving Seniors' aims to make bigger difference for seniors

$20K goal exceeded, Do It! campaign shoots for higher goal

Jun. 15, 2013
 

How to help

Credit card donations are accepted online at the Community Foundation for the Fox Valley Region’s website: www.cffoxvalley.org/ServingSeniors
Donations, accompanied by a contribution form, also are accepted by U.S. mail. Donations can be mailed to Community Foundation for the Fox Valley Region, P.O. Box 563, Appleton, WI 54912-0563, or delivered to the Community Foundation office, 4455 W. Lawrence St., Appleton.
A donation form is included on Page D10 of today’s Post-Crescent. Donors are listed by name on that page, but anonymous donations and donations made in honor or memoriam of others are accepted as well.

More

One week and one question remain in Post-Crescent Media’s “Serving Seniors” Do It! Community Challenge, to benefit Clarity Care’s “Help at Home” program for low-income senior citizens.

How much more can the Fox Cities help such a worthy cause?

The original $20,000 goal has been surpassed. As of Friday, “Serving Seniors” has earned contributions of $21,287 from 178 readers, businesses and community organizations, including a $10,000 matching grant from the J. J. Keller Foundation.

But just because the goal has been reached doesn’t mean donations won’t be accepted for the next week, said Dan Flannery, Post-Crescent Media’s executive editor. The campaign can make a bigger impact on how long low-income senior citizens can live in their homes, thanks to “Help at Home” services such as grocery shopping, laundry, transportation and health care that are provided for as little as $3 per hour.

“How cool would it be to reach $25,000?” Flannery said.

“Think of what a difference that would make for the families of elderly people who want desperately to avoid the expense of care facilities. The more we can donate to Clarity Care, the longer seniors can live in their homes, and that’s a huge benefit for everyone.”

Clarity Care is an Oshkosh-based nonprofit agency.

“Serving Seniors” donations in Post-Crescent Media’s campaign are collected and distributed by the Community Foundation for the Fox Valley Region.

Aside from the Post-Crescent Media campaign, the J. J. Keller Foundation will match total donations up to $10,000 in simultaneous “Serving Seniors” campaigns in the Green Bay Press-Gazette and Oshkosh Northwestern markets. Another campaign is offered in The Reporter market in Fond du Lac.

The Post-Crescent Media campaign began May 5 and ends next Sunday.

Gannett Co. owns and operates Post-Crescent Media, Press-Gazette Media, Oshkosh Northwestern Media and Action Reporter Media.

The four Gannett Wisconsin campaigns have a total goal of $85,000.

The “Serving Seniors” campaign is a special Do It! Community Challenge for Post-Crescent Media, replacing the “Dollars for Diapers” campaign that supports the Fox Cities Diaper Bank, a program founded and administered by United Way Fox Cities.

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