Toby Keith returns to the Country USA main stage as Friday night's headliner.
Promoters of Country USA are expecting a record turnout this year for the five-day festival featuring a $2 million lineup of artists ranging from Toby Keith to Sheryl Crow.
Dan Liebhauser, the event's promoter, said ticket pre-sales for the 18th annual event, which opens Tuesday, are "way above line," and he attributes that success to an aggressive marketing campaign that included dropping admission prices and expanding advertising into new areas.
"We took our tickets to a level where we are now promoting ourselves as the nation's lowest ticket price," Liebhauser said. ...