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Wisconsin family's Pür Class out to take on vodka's big names

5:42 PM, Jun. 27, 2013
Christine Voight uses a volumetric bottle to fill bottles with vodka at the Hendricks Family Distillery in Eureka on Sunday. The Hendricks craft a premium vodka called Pür Class Vodka, which is available through northeastern Wisconsin.
Christine Voight uses a volumetric bottle to fill bottles with vodka at the Hendricks Family Distillery in Eureka on Sunday. The Hendricks craft a premium vodka called Pür Class Vodka, which is available through northeastern Wisconsin.
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A premium vodka that aims to be on par with some of the biggest names in the alcohol industry comes from an elk farm just outside Eureka.

The Hendricks Family Distillery only has 10 batches under its belt, but Pur Class Vodka's frosted black bottles can already be found at taverns, restaurants and supper clubs across the Oshkosh area.

Area consumers' early reviews indicate it matches, if not bests, popular brands like Absolut and Grey Goose. Oshkosh resident Emma Young said she's sold so much of it at Dublin's Irish Pub that she had to try it for herself. ...

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