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Lauren Rudd: Looking for ideas? Look no further than morning coffee

6:56 PM, Aug. 2, 2013
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Investing is not about deciding what the markets are going to do. Market direction will always be unpredictable. However, a company's prior accomplishments, earnings, and dividend policy are ascertainable with complete certainty.

Therefore, the problem is relatively straightforward.

You simply need to find those corporations with superior records of accomplishment, whose product lines you understand and then forecast future performance. I cannot stress those points strongly enough. Always take a step back and ask yourself, do you really understand how and where earnings occur? ...

What's your take on the Packers Family Night change?

Retrieving results.
Watching practice is fine.(Your vote)
15%
575 votes
I'd rather watch a scrimmage.(Your vote)
23%
856 votes
I don't want to pay to watch practice.(Your vote)
27%
1017 votes
It doesn't matter to me.(Your vote)
34%
1271 votes

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Football fans

If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

Special Reports