The Reel Shot's 50-yard 3D archery range is filled with wildlife and dinosaur targets.
The Reel Shot Fishing & Archery Pro Shop is a sporting goods supply shop that opened Friday in the center portion of the former Copps building on Appleton's east side. It's at 1919 E. Calumet St., next to Kitz & Pfeil.
Its owner, Brian Keller, figures the place has a really good shot at doing well in this market even with bigger, flashier competitors, like the new Cabela's to the north, or megastores like Gander Mountain and Mills Fleet Farm to the west.
Firstly, the store has its own 50-yard indoor archery range with 60 3D targets set up to accommodate 20 shooters at a time. Close-up targets for ...