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Dan Higgins column: Soup's on for Matthews' latest commercials (video)

7:03 AM, Sep. 6, 2013  |  Comments
Clay Matthews in Chunky Soup ad
Clay Matthews in Chunky Soup ad: Green Bay Packers linebacker Clay Matthews stars in a TV commercial for Campbell's Chunky Soup.
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Campbell's Chunky Soup is rolling out new flavors - Philly-Style Cheesesteak, Spicy Chicken Quesadilla and Hearty Cheeseburger - powered by Clay Matthews commercials.

The TV spots will feature the hulking linebacker (along with John Kuhn and Casey Hayward) getting soup from his "mom" who has a secret momcave behind Matthews' locker. The ads are being dubbed a "Mama's Boy" campaign, similar those featuring the likes of Donovan McNabb, Jerome Bettis and Victor Cruz.

Since I'm likely to see these commercials regularly on Sundays this fall, I hope they are entertaining.

As a food editor, I'm more curious about the soups themselves, which seem to be safe bets.

Lets face it, Philly cheese steak has been morphed into pizza toppings, potato chips, nachos and who knows what else, because it is a crowd pleaser in just about any form. Why not soup? The same goes for all things cheeseburger and it is difficult to find a family-friendly restaurant that doesn't have a Quesadilla something on the menu.

However, I find life more interesting when someone (other than me) puts his or her career on the line. I say the Campbell execs should have shelved the cheese steak soup until the Philadelphia Eagles return to their moderate level of success again and let one of their players promote that fine product.

If your pitchman is one of the most popular Green Bay Packers, I think something along the lines of Cheesy Beer Brat soup would be more appropriate. I realize that the official soup of the NFL may not be allowed to produce a beer-based soup, but it got me to searching the internet for variations on cheesy beer soup. (There is not shortage. I've added a few to my Soup board at www.pinterest.com/foodfamily.)

If you were playing food executive and you were going to create a soup that represented Wisconsin, what would you choose or do you have a family recipe that you think is unique to the Dairyland?

Send your suggestions or recipes to dphiggin@pressgazettemedia.com with WI Soup and your last name in the subject line.

BACK TO CLASS

School is back in session for the kids and now for amateur cooks. Starting tonight, Cooks Corner is offering a series of cooking classes that are held 6-7:30 p.m. in store's demonstration kitchen.

Many of the classes are led by local professional chefs or culinary experts and focus on specific cuisine such as Italian or Indian while others feature lessons bout cuts of meat or cover the basics of cooking. For a full list of offerings visit www.cookscorner.com/cookingclasses.html.

Classes are limited to 18 participants per class, and cost $20 each, due at registration. For more information or to register, call (920) 964-0249, or visit the store at 2605 S. Oneida St., Ashwaubenon.

A $20,000 PICKLE?

About a year ago, a friend of mine introduced me to the culinary joys of deep fried pickles at Buffalo Wild Wings, but I wasn't aware another local restaurant also had the salty treat on it's appetizer menu until recently.

For those of you who have tried the deep fried pickles at Regatta 220, 465 Marina Lane, Aswhaubenon, you may have tasted US Foods Next Top Product Contest winner.

Chef Allan MacIntyre's creation - pickle spears wrapped with Monterey Jack cheese and deep fried in an egg roll wrapper, served with a side of Wasabi ranch - could win $20,000 in cash and prizes.

MacIntyre is one of 54 finalists in the Next Top Product contest launched by US Foods to find America's next hot food trend. The eight competitors with the most votes at the end of the online voting period (Sept. 20) will face off in a head-to-head cook-off at the World Food Championships in Las Vegas on Nov. 8.

To vote for MacIntyre, visit www.usfoods.com/NTP.

What's your take on the Packers Family Night change?

Retrieving results.
Watching practice is fine.(Your vote)
15%
573 votes
I'd rather watch a scrimmage.(Your vote)
23%
856 votes
I don't want to pay to watch practice.(Your vote)
27%
1013 votes
It doesn't matter to me.(Your vote)
34%
1271 votes

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Football fans

If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

Special Reports