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The Buzz: Former Blockbuster leased

New incoming tenant is a brand new fitness company

Sep. 13, 2013
 
The former Blockbuster building is at the corner of Northland Avenue and Richmond Street.
The former Blockbuster building is at the corner of Northland Avenue and Richmond Street. / Maureen Wallenfang/Post-Crescent Media

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The former Blockbuster video building at 2828 N. Richmond St., at the corner of Northland Avenue in Appleton, has a new tenant eager to get up and running.

Literally.

The incoming tenant is Reveal Fitness, a new business with the mission of transforming people through group exercise. It’s not a gym, but rather group training facility with scheduled classes, like cardio kickboxing, strength training using resistance bands and nutrition. It holds people accountable, and they know if you sleep in.

“It’s like a social club that works out,” said co-owner/trainer Walt Jensen. “We’re creating a community and you get to know everybody. We believe in accountability. We take attendance so people know when you’re not there. We don’t accept ‘I don’t have time.’”

The business’ other co-owner/trainer is Damion Meyer, brother of the Fox Cities Chamber’s Shannon Full. Jensen and Meyer have been friends they were boys in Grantsburg, Wis., a small village near the Minnesota border.

The two business partners, both in their early 30s, owned two similar fitness businesses in the Minneapolis area that were part of a franchise. They sold those when they decided to move back to Wisconsin. The new facility here is not part of a franchise.

“We’re both from northern Wisconsin and we’re both rednecks,” said Jensen. “We like the size of the Appleton area. We wanted to be in a smaller community rather than a big metro area. We wanted to get back to God’s Graceland, which is what Damion calls Lambeau Field.”

Reveal Fitness’ 50-minute daily classes are organized in 10-week sessions. The price is $369, but the first session will be discounted, said Jensen. To start, they’ll have early morning and early evening class times. Long-term clients can sign month-to-month on a maintenance program and take part in challenges.

The fitness format will attract more women than men, Jensen said. “Seventy-five percent of our demographic is the 35- to 45-year-old female with two kids. Our market is mainly soccer moms. We have all shapes, sizes, athletic abilities and ages.”

Reveal Fitness’ first 10-week session is slated to start Oct. 5. Enrollment will open midweek at Revealfitness.net.

— Maureen Wallenfang: 920-993-1000, ext. 287, or mwallenfang@postcrescent.com; on Twitter @wallenfang

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