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Made in Central Wisconsin: Label-maker looks back after 30 years

12:39 AM, Sep. 22, 2013
Wausau Coated's corporate office is located on 77th Avenue South in Wausau.
Wausau Coated's corporate office is located on 77th Avenue South in Wausau.
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Editor's note: Daily Herald Media will publish our annual Made in Central Wisconsin special section, a 34-page guide to businesses across the region, on Wednesday. Each day through Tuesday, the Herald will present a business profile as a preview of the section.

Growing from humble beginnings in 1981, Wausau Coated Products is much more than just a label company. Founder and CEO Bill Reif and his son, company president Ben Reif, talk about where the company has been and where it's headed.

Question: What does your business do and why is it special? ...

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If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

Special Reports