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Fast-food drive-thrus are slowing down

More complex products take longer to assemble, chains say

6:54 PM, Sep. 30, 2013
The amount of time that consumers are spending waiting in lines at fast-food drive-thru windows is getting longer, not shorter.
The amount of time that consumers are spending waiting in lines at fast-food drive-thru windows is getting longer, not shorter.
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As if the fast-food industry doesn't have enough headaches, now it's got a new one: It's getting too slow.

The amount of time that consumers are spending waiting in lines at fast-food drive-thru windows is getting longer, not shorter, mostly due to the growing complexity of new products that the major fast-food chains are selling.

This, according to the 2013 Drive-Thru Performance Study conducted for QSR magazine, a fast-food industry trade publication. The study also said that industry giant McDonald's posted its slowest-ever drive-thru time in the 15-year history of the drive-thru ...

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