Miles Kimball Co. is no more.
After 82 years and a constantly evolving direct-to-consumer marketplace, the company and its parent corporation, Blyth Inc., decided it was time for a new name.
So please welcome Silver Star Brands to Oshkosh.
The idea was to find a name that better represents the variety of catalogs and companies, Silver Star Brands president Vicki Updike said. You see, it's no longer just Miles Kimball, but also includes brands such as Walter Drake, Easy Comforts, Exposures and As We Change.
The changeover will have no impact on customers, Updike said. Those catalog names and brands still will find their way to mailboxes and web browsers across the globe.
Where the change will take place is in dealing with suppliers and recruiting employees.
"Silver Star Brands better reflects all that we are and all that we do. We're a more complex, larger organization and this positions us for future growth, gives us a foundation to build on by acquiring other brands and bringing them to Oshkosh," Updike said. "Miles Kimball, our founder, and Miles Kimball, our brand, are extremely important. Keeping it relevant to the ever-changing consumer is a priority to us."
Good luck with the transition, Vicki and Team Silver Star Brands.
? More than a few of you have noticed the "For Sale" sign on the northern end of Aviation Plaza has been replaced by a "Sold!" sign and demolition crews taking down parts of the strip mall near South Koeller Street and 20th Avenue in Oshkosh.
Well, Tom Masters, of Hartford, has confirmed that a group he leads has purchased the property, which includes the vacant site of the former Walmart, and started to demolish the majority of the strip mall. Masters previously considered opening a restaurant in Oshkosh on the site of the apartment building at 100 N. Main St., but said he has no immediate plans for the Aviation Plaza site. He said the property is an investment opportunity right now that he didn't want to pass up.
The demolition and cleanup of the site will improve visibility from U.S. 41 for the time being.
"We just didn't want to lose this great piece of property," Masters said.
? Operative Gayle gets the gold star for the week for noticing the tavern at 1226 Oshkosh Ave. has changed names. And so it's out with Twisted Karma and in with the Sawyer Creek Pub and its beer-drinking frog logo.
? We here at Streetwise have run into more than a few people who have started to look at buying a new or used car recently. If you're in that same camp, you might want to stop by CitizensFirst Credit Union, 2900 Universal St., at 5:30 p.m. Tuesday to learn "Insider Secrets for Buying Your Next Set of Wheels." CitizensFirst would like you to register online at www.citizensfirst.com, but walk-ins are welcome to learn about everything from negotiating a price to what kind of insurance you need in case you text and drive at the same time.
? Folks, welcome John and Esther Horan into the Oshkosh business fold. Tanzania MediSpa, 364 S. Koeller St., opened its doors earlier this month and will host a grand-opening gala from noon to 2 p.m. Saturday. The spa offers laser hair reduction, tattoo removal, botox and many other treatments. And if you stop by during the grand opening, you might even find yourself treated to a free tan.