One-third of $270,000 goal reached for 'Stock the Shelves'

Four weeks remain in hunger-relief fundraising effort

Nov. 2, 2013

How to donate

Donations are matched dollar-for-dollar, up to $120,000. Online donations to “Stock the Shelves” can be made at A “Stock the Shelves” contribution form can be found on Page C9. Donations can be hand-delivered to the Community Foundation for the Fox Valley Region, 4455 W. Lawrence St., Appleton, or mailed to The Post-Crescent Community Fund, P.O. Box 563, Appleton, WI 54912. Employees are encouraged to watch for matching-fund opportunities at their place of employment.
Fox Cities donors can donate nonperishable items at local credit union branches.
Food pantries and programs in and around the Fox Cities that will receive money:
• Clintonville Area
• Food Pantry
• Hortonville
• Food Pantry
• New London
• Community Cupboard
• Waupaca Area Food Pantry
• Wey-Mont Food Pantry
• Manawa Area Community Food Pantry
• Evangel Food Pantry
• St. Joseph Food Program
• The Salvation Army Fox Cities
• Loaves & Fishes, Kaukauna
• Bread of Life Assistance Center, The Salvation Army of Calumet County, Chilton
• Ruth’s Pantry, Grace Lutheran Church, Larsen
• St. Vincent de Paul, Brillion
• Cries of the Heart Outreach Ministries
• St. Vincent de Paul, New Holstein
• Apostolic Truth Church, The Store House
• Double Portion
• Freedom Center Food Pantry
• Freedom Food Pantry, Freedom
• Manawa Area Community Food Pantry
• Marion Area Food Pantry, Marion Area Ministerial Association House of Hope
• St. John’s Food Pantry, Little Chute
• St. John’s Church, New London
• Menasha Food Pantry, Trinity Lutheran Church
• The Salvation Army, Outagamie County Service Extension, Bread of Life Center


Momentum is in place for Post-Crescent Media’s “Stock the Shelves” Do It! Community Campaign.

One-third of the hunger-relief campaign’s $270,000 goal — $89,607.58, or 33.2 percent — has been reached in the first three weeks of the fundraiser, which supports 25 food pantries and programs in the Fox Cities.

“Stock the Shelves” began Oct. 13, and is scheduled to end Dec. 1.

“Last week was great for this campaign,” said Dan Flannery, Post-Crescent Media’s executive editor. “Almost $27,000 was donated for this very worthy cause in that span, with every dollar matched by our major partners.

“We need to keep this effort moving ahead every day in November. We’re feeding thousands of people in the Fox Cities.”

Individual donations of $44,803.79 have been made by 289 donors — individuals, business groups, foundations and civic organizations.

Contributions up to $120,000 are matched dollar-for-dollar by donations from the J. J. Keller Foundation ($35,000), Express Convenience Centers ($35,000, based on 5 cents per gallon of gas sold), the Fox Cities Chapter of Credit Unions ($25,000) and Kimberly-Clark Cares ($25,000), the charitable branch of Kimberly-Clark Corp.

Last week’s largest donation was the $20,000 gift from the Victor and Christine Anthony Family Foundation. It’s the fifth consecutive year the Anthony Family Foundation has donated $10,000 or more to “Stock the Shelves.”

“We very much appreciate the support of all our major donors,” Flannery said. “What we do with their donations makes a difference in earning their trust and their ongoing help in ‘Stock the Shelves.’”

All donations are collected and distributed by the Community Foundation for the Fox Valley Region. Flannery said that although the larger donations tend to move the needle faster, almost 300 total donations have already been made to this year’s campaign.

“That’s a lot of donations of $100 or less, and those make a substantial difference in what we can accomplish for the hunger-relief organizations that serve the Fox Valley.”

The Post-Crescent Media campaign is part of Gannett Wisconsin Media’s “Stock the Shelves” program. Last year, the local $285,300 record total was a major part of the larger $637,400 program, which supported 89 pantries and programs in 10 Wisconsin markets.

The money is distributed to account for the size and service of Fox Valley hunger-relief organizations:

• 40 percent of “Stock the Shelves” donations will go to the St. Joseph Food Program in Menasha, the Valley’s largest food pantry.

• 20 percent will go to the Salvation Army-Fox Cities.

• 20 percent will be divided among remaining pantries that have an account with Feeding America Eastern Wisconsin, which sells food to pantries at a steep discount. The size of donations is based on the number of people served by each organization.

• 20 percent will be divided equally among all pantries except St. Joseph Food Program and the Salvation Army-Fox Cities.

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