Quite a few "local and natural" brands, including the likes of Ben & Jerry's, Kashi, Tom's of Maine and Burt's Bees, have been bought out by major corporations like Unilevel, Kellogg's, Colgate-Palmolive and Clorox. But in the case of Wisconsin's own Alterra Coffee, they simply sold their "story" to the beverage division of Mars Inc.
Judging by their success, Door County is a goldmine of stories waiting to be sold - have you worked to craft and polish yours yet? Trader Joe's started out as a small chain of convenience stores back in the 1950s. Nowadays, if you visit any of their stores or their Website, that story is displayed prominently in wall murals and as a timeline tale celebrating their heritage.
"Mining for Gold in Door County: Your Story is Priceless" is the subject of the next Social Media Breakfast, 9-10:30 a.m. Wednesday at Greens N Grains, 7821 Wisconsin 42, Egg Harbor.
"Local is the watchword here in Door County. With the exception of gas stations and hardware stores, we present a very low national corporate affiliation, one that vanishes for the most part north of Sturgeon Bay," said breakfast host Stephen Kastner. "That means that almost every business in Door County has a rich tale to tell. These stories are what make us unique and distinctive. They are the reason people from urban areas flock to visit here and partake in that local color."
The guest speaker is business management consultant Myrna Cohn spent more than 3 decades advising major corporate clients on marketing tactics and strategies. Several years ago, she retired from her career in Chicago to a more relaxed agenda in Baileys Harbor, where she paints and teaches memoir writing.
Cohn will provide a set of guidelines on how to begin shaping and creating the story of your business. Kastner will join her in explaining how to use five different types of graphic media to add color to your narrative.
Door County's monthly Social Media Breakfasts take place at different locations around the Peninsula on the third Wednesday of each month. The events are free, and reservations are not necessary. For more information, email firstname.lastname@example.org, call (920) 256-9449, or visit SMBDC.com and www.facebook.com/SMBDC.