Mark Murphy, the Green Bay Packers’ president and chief executive officer, defended the team’s decision to increase ticket prices for the fifth consecutive season during an interview with Press-Gazette Media on Thursday.
“It’s really a balancing act,” said Murphy after the Packers announced earlier this week that prices would increase by $3 per ticket next season. “On one hand, we want to be affordable, but on the other hand, we want to be fair to the other teams in the league.”
Murphy said the Packers’ goal is to offer average ticket prices that rank slightly below the NFL average, or in this year’s case, No. 17 out of 32 teams.
Murphy said there’s a good reason why the Packers don’t want to rank near the bottom of the league in ticket prices.
“Quite honestly, the teams that are last or at the very bottom of the league in terms of ticket pricing aren’t the type of teams we would want to model ourselves after,” said Murphy. “They’re there because they haven’t had success on the field, or they have terrible stadiums, so it’s a number of factors.”
Murphy said it’s important that the Packers stay competitive, which is a factor that drives ticket price increases.
“Investing in our players, investing in our facilities, investing in the stadium is important to us,” he said. “Being at the league average I think allows us to make some of those investments.”
Murphy said the Packers also owe it to other teams in the league to provide a fair share of revenue.
“The concern with the other teams, we’re obviously somebody who over the years has benefited quite a bit from the league, from the revenue-sharing policies, and so we want to be viewed as a good league partner,” Murphy said.