If you associate the First Amendment more with the rarified air of constitutional debate, or powdered wigs and colonial days, try thinking in more modern terms - say speed traps and blinking headlights.
For most of us, much of the Bill of Rights comes into play infrequently, if ever. A few examples: According to a 2013 survey, only one in three U.S. households are home to a firearm (Second Amendment). And thankfully, protection in our lifetimes against illegal search and seizure (Fourth) or self-incrimination (Fifth) will be more legal theory rather than active tool.
But the First Amendment ...