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Agricultural workshops offered

2:28 PM, Feb. 21, 2014  |  Comments
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University of Wisconsin-Extension in Lincoln and Marathon counties will offer several workshops aimed at helping local people in agricultural businesses.

? Local Food Business webinar, 8:15 a.m. Friday, March 7, at the Lincoln County Service Center, will focus on branding and marketing your products. Tera Johnson, founder of Tera's Whey and currently with the Food and Finance Institute at UW-Extension, will discuss local food business models, identifying your best target consumers, market-based pricing and building a brand identity. Becky Kronberg of the Wisconsin Milk Marketing Board will cover social media and online marketing. This webinar is offered free of charge.

? Winning the Game: Launch Your Pre-Harvest Marketing Plan, the first in a series of two workshops, 9:45 a.m. Thursday, March 20, at Chet and Emil's, 388 Main St., Birnamwood. Participants will review an actual marketing plan, exploring how target dates and target prices can help producers more consistently secure a good average price for their crop. Through the game in this workshop, farmers get a feel for how a marketing plan can work and react to real-life market fluctuations. Winning the Game: Launch and Land Your Post-Harvest Marketing Plan, the second workshop of the series, 9:45 a.m. Thursday, March 27, at Chet and Emil's, 388 Main St., Birnamwood. Participants will get a greater understanding of the seasonality of post-harvest grain prices, explore the marketing tools available to capture post-harvest "carry" premiums, and evaluate the risk of holding unpriced grain in storage. As part of the workshop, participants will practice exit strategies in a fast-paced market simulation. Registrations are due by March 10. Fees are $15 for one workshop or $25 for both to cover lunch and materials.

? Farm Financial Recordkeeping Using QuickBooks Beginner's Workshop will be offered 10 a.m. to 3 p.m. Saturday, March 29, at the Lincoln County Service Center. Participants will develop a simple set of dairy farm financial records and reports on the computer. Learn how QuickBooks is structured, how its files work, and how to navigate the system to tailor your farm's recordkeeping needs. A lkimited number of computers will be available on a first-come, first-served basis. Registrations are due by March 21. Fee is $20 to cover lunch and materials.

Registration for any of these workshops can be sent to the Lincoln County UW-Extension Office, 801 N. Sales St., Merrill, WI 54452. For more information contact Dan Marzu, Lincoln & Marathon Counties Agricultural Development Educator, at 715-539-1078 or Daniel.marzu@ces.uwex.edu.

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