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Small business column: A little gray can put your business in the black

Baby boomers make a lot of money - and they spend it

5:12 PM, Mar. 9, 2014
Rhonda Abrams
Rhonda Abrams
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To find new customers for your small business, keep an eye out for gray hair.

People older than 50 have a lot of buying power, and now is the time to think about how your company can serve and capture this valuable customer base.

In the marketing world, conventional wisdom has long held that the most desirable customers are young men: Males in their 20s have lots of disposable income and are at a point in their lives when they decide on the brands they'll stick with for life. ...

What's your take on the Packers Family Night change?

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Watching practice is fine.(Your vote)
15%
573 votes
I'd rather watch a scrimmage.(Your vote)
23%
854 votes
I don't want to pay to watch practice.(Your vote)
27%
1011 votes
It doesn't matter to me.(Your vote)
34%
1270 votes

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Football fans

If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

Special Reports