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Former Green Bay Packers tight end Marv Fleming shares memories from the Ice Bowl, which was played 50 years ago on Dec. 31, 1967. USA TODAY NETWORK-Wisconsin

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Fifty years ago this month, the Ice Bowl became the most iconic game in Green Bay Packers history. On Dec. 31, 1967, playing in frigid temperatures of 13-below zero at kickoff, the Packers won their record-tying third straight NFL championship, beating the Dallas Cowboys 21-17 on Bart Starr’s quarterback sneak with 13 seconds to play. They went on to win Super Bowl II in Vince Lombardi’s final game as Packers coach.

This is the second in a series of stories and videos of Packers who played in the Ice Bowl sharing their memories of that unforgettable experience. We asked each participant what they remembered about that day: before, during and after the legendary game.

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Marv Fleming

Packers tight end Marv Fleming served mainly as a blocker in the Ice Bowl and had no receptions. He went on to play for the unbeaten Miami Dolphins team of 1972.

Before the game:

When did you first realize how cold it was?

“I lived on the third floor and I was listening on the radio and they said it was like 27 degrees below zero (wind chill). So I took a cup of water and I threw it out and I wanted to hear 'click-click-click-click.’ But it was a hard ‘thump-thump-thump-thump.’ I said, wow, it’s cold outside.  I was hoping they would call the game. … But the game had to go on.

“It was just getting the job done, at whatever cost. Whatever the conditions, (the Cowboys) were going to be under the same conditions. … And since they were going to have the game, I said, ‘Let’s get the ball rolling.’ Because I know that we had the upper hand, being in the cold country. “

During the game:

When the Packers jumped out to a 14-0 lead, did you think you had the game won?

“No, no, Lombardi wouldn’t let you think that. When the bell rings at the end, then you can say we got it. But you can never … That’s when you get beat, when you say, ‘Oh, we got this one.’ "

What do you remember about the game-winning drive?

“It was about us winning the game, walking off the field winning the game. We had been there before, we’d come all this way and this was the end of it. Let’s not go home sad. … It hurts to go home sad because you had a long season, the guys put out a lot of energy, you’ve gone through some rough goes early in the season and to go all that way. … I felt, Marv Fleming felt like those last four plays we did, I’m going to beat my man, and I’m going to beat (Cowboys linebacker) Chuck Howley; we were both slipping and sliding.”

Your memories of Bart Starr’s game-winning quarterback sneak?

“Starr came back from talking to Lombardi and Lombardi had said something like, ‘You run it and let’s get the hell off the field,’ and he comes and says, ‘Let’s score the touchdown and get the heck out of here.’ And so that’s what I was thinking, just going for it.”

After the game:

“We didn’t celebrate. If you came into that locker room after the game, there wasn’t anybody whooping and hollering and celebrating … maybe some of the fans who came in would do that, maybe some of the sports announcers were saying, ‘This was a great game!’ But we are spent. And I was spent. I was out there, I had frost-bitten fingers, I was shaking, but I had to love this?  I didn’t love it.

“But I did it because I had set goals in my life, each year, this is what I want to do. And we won. And I think we won because we were a team. I think we won because we had a great coach. I think we had a family. I think we won because we loved and respected each other. And this is something you don’t find on all teams. Dallas was not that type of team. They didn’t love and respect each other on that team. That’s why we won that game.”

For more Ice Bowl 50th anniversary coverage, visit www.icebowl50.com

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