Madison company brings science to fishing

9:56 AM, Oct. 17, 2013
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A technology-focused start-up company in Madison traces its roots to a really bad fishing trip.

Strategic Fishing Systems LLC was formed in 2007 by three guys who describe themselves as "avid outdoorsmen who are passionate about technology." Strategic Fishing Systems won the 2012 Governor's Business Plan Contest in the information technology category.

The lousy fishing ended up being a great motivator for company founders Brian Haymart, Dan Reed and Ryan Rist. ...

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If you've ever answered "Who has the ball?" with "It's halftime," you might recognize The Airhead. Check out the characters in our cartoon gallery of oddball fans.

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