'Now no Summerfest? Let's skip 2020': Fans, musicians and music lovers mourn as the Big Gig is canceled
The news Thursday that Summerfest was being canceled for 2020 — yet another event shut down thanks to the impact of the coronavirus pandemic — struck a nerve for music lovers and fans of the Big Gig.
It is the first time Summerfest, America's largest music festival, has been canceled since it started in 1968. But with so many other events shutting down — the Wisconsin State Fair canceled its 2020 edition just last week, for the first time in 75 years — it wasn't entirely unexpected.
The CEO of American Family Insurance tweeted it was the right decision. The company had recently bought naming rights to the amphitheater, which had $53 million in upgrades this past year.
Others took to social media to share their disappointment, and also their favorite memories of Summerfest and what they will miss the most.
A local musician said she would miss the festival, which often showcased Milwaukee artists during the day.
Concert-goers lamented missing their favorite acts.
And people shared their favorite memories of Summerfests past.
People who work in the music industry, including band managers, radio hosts and photographers, also shared their disappointment.
After Summerfest's announcement, others said they were just looking forward to 2020 being over.
RELATED:'It's sad. It really is.' Milwaukee musicians, vendors and fans reflect on Summerfest's first cancellation
Jordyn Noennig covers pop culture and entertainment in Milwaukee. Follow her on Instagram @JordynTaylor_n. Find her on Twitter @JordynTNoennig. Call her at 262-446-6601 or email Jordyn.Noennig@jrn.com.