Fiserv Forum in Milwaukee sells 69,201 concert tickets, makes Pollstar's top arenas list, for winter 2019

Piet Levy
Milwaukee Journal Sentinel
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Bob Seger & The Silver Bullet Band performs at the Fiserv Forum, Thursday, January 24, 2019.  Rick Wood/Milwaukee Journal Sentinel.

The Milwaukee Bucks' new Fiserv Forum sold more concert tickets than arenas in larger Midwestern cities — like the United Center in Chicago and the Target Center in Minneapolis — for the first quarter of 2019, according to concert trade publication Pollstar. 

The six-month-old, $524 million arena sold 69,201 concert tickets from Nov. 22, 2018, to Feb. 20, 2019, according to a Pollstar report released Tuesday. The arena grossed $3.7 million from events during that time period. Fiserv Forum ranked 59th on Pollstar's list of 100 top-selling arenas in the world this winter.

It would have ranked higher if Elton John had not postponed his sold-out Fiserv Forum show originally scheduled for Feb. 19. (The concert, reportedly delayed so the tour's production team could make adjustments, is now happening Oct. 19.)

But Fiserv Forum still made the Pollstar list thanks to events like a pair of Trans-Siberian Orchestra shows in December; and in January, the Milwaukee farewell tour stop for Bob Seger, and a sold-out Panic! at the Disco concert.

Sold-out and near-capacity concerts with Travis Scott, KISS, Eric Church and Mumford & Sons from late February through March were not included in the reporting period.

RELATED:Elton John's 'Farewell' Milwaukee show set for Feb. 19 postponed to the fall

RELATED:At final Milwaukee concert, Bob Seger offers a spirited goodbye fit for his legacy

RELATED:From dancing fire to a flying piano, Panic! at the Disco puts on a wild show in Milwaukee

Last year, Fiserv Forum ranked 127th on Pollstars' top-selling arenas list, making the cut from just its first three months of operation. From September through mid-November 2018, the arena sold 128,850 concert tickets — 10,000 more tickets than the Bradley Center did for all of 2017 — and grossed a combined $13.8 million. Those figures were for shows that reported their data to Pollstar; data wasn't provided for instance for Fiserv Forum shows for J. Balvin and Josh Groban. 

Raj Saha, the arena's manager and head of booking, has said he'd like to host at least 30 concerts and comedy events in 2019. The arena has hosted or announced 23 for 2019 so far, topping the Bradley Center's peak activity year in 2008, when the shuttered arena hosted 18 concerts.

RELATED:Concert business at Milwaukee's new Fiserv Forum is strong so far. 2019 will be better.

RELATED:These are all the Milwaukee arena, amphitheater and stadium concerts happening in 2019

RELATED:Revisit 30 unforgettable Bradley Center concerts before the Milwaukee arena's demolition

Contact Piet at (414) 223-5162 or Follow him on Twitter at @pietlevy or Facebook at

Piet also talks concerts, local music and more on "TAP'd In" with Jordan Lee. Hear it at 8 a.m. Thursdays on WYMS-FM (88.9), or wherever you get your podcasts.


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