Luke Combs' back-to-back shows at Resch Center sell out in about an hour, leaving some fans disappointed
ASHWAUBENON - It turns out even back-to-back nights of Luke Combs isn’t enough.
Both of the country superstar’s shows Sept. 16 and 17 at the Resch Center sold out lightning quick on Friday morning, about an hour or so after going on sale to the public at 10 a.m., said Terry Charles, senior manager of corporate communications for PMI Entertainment Group, which manages the Resch Complex.
Different tour, same result for Combs.
His first appearance at the Resch, as a rising star on his Beer Never Broke My Heart Tour in 2019, sold out in less than an hour. Now the Country Music Association’s reigning Entertainer of the Year is doing two nights each in nine cities for this fall’s The Middle of Somewhere Tour.
Capacity for the in-the-round shows at the Resch is expected to fall at the high end of the arena’s capacity for concerts, which is generally 8,000 to 10,000 people.
The quick double sellout left some fans without tickets. Many took to the Resch Complex’s Facebook page to express their frustration. There were more than 360 comments before noon; the majority from fans disappointed to not be able to get tickets through the Ticket Star website.
The online ticketing site was working properly, Charles said. It was simply a case of demand for a hot act with a reasonable ticket price far exceeding supply, he said.
“When demand far exceeds supply, there’s always going to be unhappy people," Charles said. "In our business, when supply, when we have way more tickets than people want, we’re the unhappy ones. There’s very seldom a happy medium in between."
People frustrated that they were online right at 10 a.m. and still came up empty-handed sometimes forget that so were several thousand other people trying to get tickets at the same time, Charles said.
Also likely fueling the demand was Combs' decision to keep ticket prices in the same range they were for his shows before the pandemic, $25 to $85. “I know that the price of everything has been going up these last couple years and there’s nothing I can do about that, but the one thing I could do is set the price of my tickets," Combs said in a news release for the tour announcement.
By contrast, Eric Church’s two concerts in March at the Resch Center also sold out but not until closer to the shows, likely because those tickets were priced higher at $39 to $159, Charles said.
Multiple presales through Combs’ fan club, radio stations and the venue had staggered start times beginning Wednesday, so tickets were essentially sold over three days. Presales and the allotted number of tickets for each are determined by the tour, Charles said. Presale tickets also went very quickly, he said.
It was reminiscent of the ticket-buying frenzy and accompanying fan disappointment in 2020 when approximately 10,000 tickets for what would have been the Foo Fighters’ first appearance at the Resch Center sold out less than an hour after the public on-sale. Social media lit up with people bummed out about not being able to get tickets to The Van Tour, which was ultimately scrapped due to the pandemic.
After the Foos on-sale, Charles offered an explainer of each of the primary complaints fans cited for not being able to get tickets, including presales, ticket bots, virtual waiting room and scalpers.
Demand for Resch Center concert tickets has been strong across the board as live entertainment makes a robust comeback after being crippled by the pandemic.
Country act Morgan Wallen's concert on April 28 was also a quick sellout, and a couple of rock shows last month, a Megadeth and Lamb of God double bill and Slipknot, both did well, Charles said. Greta Van Fleet's concert originally scheduled for March 23 and bumped to July 26 due to illness only has limited tickets remaining.
Contact Kendra Meinert at 920-431-8347 or firstname.lastname@example.org. Follow her on Twitter @KendraMeinert.