Discover Wisconsin focuses on Packers
The Greater Green Bay Convention & Visitors Bureau embraced its inner — and outer — Packers fan with the commissioning of "Green Bay — The Football City."
The half-hour video and accompanying two-year marketing program was produced by Discover Mediaworks of Madison for its Discover Wisconsin television show. It will air in the Green Bay market twice on April 23 and in other markets on that day and the next. This is the third time in nine years the CVB contracted a Discover Wisconsin program on the Green Bay area, but the first that focused solely on the Packers.
"The others were all-inclusive. This is more 'what are the Packers-related attractions you can do with your family?'" said Brenda Krainik, director of marketing for the CVB during a premier showing of the program Tuesday at Lambeau Field. "The whole crux of this episode is to get people to come back to Green Bay."
The program touches on Packers-related attractions in the Green Bay area, including Family Night, the Packers Heritage Trail, the Packers Hall of Fame and the Lambeau Field Atrium, stadium tours, the Oneida Walk of Legends, and 1919 Kitchen and Tap and the Packers Pro Shop. Also featured are former Packers kicker Chris Jacke and the Witthun family, which owned the Citgo service station west of Lambeau Field until they sold it to the Packers for Titletown District development.
"This is what sets us apart" from other communities, said Brown County Executive Troy Streckenbach, after watching the program.
The program will air at 10 a.m. April 23 on Fox Sports Networks, which carries Milwaukee Brewers games, and at 6:30 p.m. on WFRV, Channel 5, the CBS affiliate in Green Bay.
Around the same time, the Green Bay CVB will begin marketing its new website, greenbay.com.
"It will be when mom's start thinking 'what am I going to do this summer with the kids?'" Krainik said.
The show will air in eight Midwestern states and be repeated twice over the next two years. It also will be on the Discover Wisconsin website beginning April 23, said Greg Smith, managing director of Wisconsin Mediaworks.
"We'll do a lot of marketing, social media, blogs and radio, too," Smith said.
Discover Wisconsin is the longest-running travel program in the nation with more than 460 episodes, he said.
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