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GREEN BAY - Green Bay Packers wide receivers Jordy Nelson and Randall Cobb will continue their endorsement deal with Associated Bank.

The deal includes fan- and customer-engagement activities, marketing projects and community initiatives. A series of high-profile activities spotlighting the players will coincide with the beginning of the regular season as part of the bank's Reach the End Zone campaign.

Terms of the deals were not disclosed.

Nelson and Cobb began working with Associated Bank in 2015. Both are bank customers.

"Jordy and Randall exude professional excellence and leadership for their teams and their sport, as we strive to do the same for our consumer and commercial customers," said Christopher Piotrowski, executive vice president and chief marketing officer.

Associated Banc-Corp., parent company of Associated Bank, is the largest bank headquartered in Wisconsin. It has $29 billion in assets and is one of the top 50 publicly traded U.S. bank holding companies. Its headquarters is in Green Bay.

Contact rryman@greenbaypressgazette.com and follow him on Twitter @RichRymanPG, onInstagram at rrymanpgor on Facebook at Richard Ryman-Press-Gazette. Or call him at (920) 431-8342.

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