Austin Straubel, Packers join forces on branding
ASHWAUBENON - Green Bay Austin Straubel International Airport has long been the gateway to Lambeau Field.
Now it can say so. The Green Bay Packers and the airport on Tuesday announced a partnership agreement that allows the airport to bill itself "The Gateway to Lambeau Field."
People know about Green Bay because of the Packers, Airport Director Tom Miller said.
"It capitalizes on the name recognition that Lambeau and the Packers have, not only across the country but throughout the world," Miller said.
The airport will use "The Gateway to Lambeau Field" tagline and logo in its marketing. The airport also will be more visible at Lambeau Field on game day and on the Packers' website.
"Having a strong and vibrant airport is important to our organization and it's important to area businesses and residents as well," said Mark Murphy, Packers president and CEO.
Green Bay Austin Straubel International Airport is operated by Brown County without property tax support. It offers more than 36 flights daily with direct routes to Atlanta, Chicago, Detroit and Minneapolis. American, Delta and United airlines are its primary carriers.
The airport would like to attract additional airlines.
"We've been on a long journey to attract more direct flights," said Brown County Executive Troy Streckenbach. "Anything we can do to win their services. Southwest Airlines we'd love to get up here sometime."