Packers' Aaron Rodgers, Prevea Health extend partnership for four years
ASHWAUBENON – Green Bay Packers quarterback Aaron Rodgers and Prevea Health extended their promotional partnership for four years.
Rodgers and Prevea began the partnership in 2012. It includes Rodgers' support of Prevea's health and wellness initiatives throughout its Wisconsin markets. Terms of the deal were not disclosed.
“As one of the most respected athletes in the country, Aaron is truly passionate about improving the health and wellness of our communities," said Dr. Ashok Rai, president and CEO of Prevea, in a release announcing the deal. "His commitment to our message and his ability to add his own personal twist comes from his own passion of improving the health and wellness of Wisconsin."
Most recently, Prevea and Rodgers launched an advertising campaign called Senses, focusing on what healthy looks like, feels like and sounds like — recognizing that it looks, feels and sounds different to each person.
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Prevea Health is a health care organization with more than 80 offices across northern, eastern and western Wisconsin in clinic and hospital settings. It's a partner with six Hospital Sisters Health System hospitals, including HSHS St. Vincent Hospital and HSHS St. Mary’s Hospital Medical Center in Green Bay; HSHS St. Nicholas Hospital in Sheboygan; HSHS St. Clare Memorial Hospital in Oconto Falls; HSHS Sacred Heart Hospital in Eau Claire; and HSHS St. Joseph’s Hospital in Chippewa Falls.
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