New Arizona State football billboard bashes Arizona Wildcats: 'Nothing personal'

Jeremy Cluff
Arizona Republic
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Last year, some Arizona State football fans got together to have a little fun at the Arizona Wildcats' expense, paying for a "No Pity for the Kitty" billboard on the I-10 near Tucson.

They appear to be at it again.

The billboard, near Casa Grande, has received an update.

Now, instead of referencing the Sun Devils' 70-7 win over the Wildcats in 2020, it references all five of ASU's most recent wins over Arizona in football.

42-30 in 2017, 41-40 in 2018, 24-14 in 2019, 70-7 in 2020 and 38-15 in 2021.

The billboard also includes the words "Nothing Personal," which is a play on the Arizona football motto this past season, "It's personal."

More:ASU football billboard gets 'update' after Arizona Wildcats basketball defeats Sun Devils

Sun Devil Source reported the billboard last year was "paid for by VIP members of our community, the Devils’ Sanctuary, who wanted to remind Arizona fans of the most lopsided game in Territorial Cup history."

It isn't the first time that Arizona's slogan has backfired on the Wildcats.

The slogan became a bit of a rallying cry for the opposition this season, with several teams tweeting about it throughout the season.

After San Diego State defeated the Wildcats in the second game of the season, the Aztecs' Twitter account threw some shade at Arizona's slogan when it tweeted out a photo with the following text: 

"We took it personally. Happy flight home tonight. #Win22 #GoAztecs."

More:ASU football picked to finish behind Arizona in early 2022 Pac-12 football projection

Then, after losing to FCS opponent NAU (Arizona's 15th straight loss at the time), NAU coaches used the phrase in celebration, apparently yelling "It's personal. We run this state" (and some other things).

Other teams also used the slogan after beating the Wildcats, including ASU after beating Arizona for the fifth straight time.

Now a billboard is there to remind the Wildcats of their five straight losses to the Sun Devils on the drive to or from the Valley.

Arizona's next chance to defeat ASU in football will come on Nov. 25, 2022 when the Wildcats host the Sun Devils at Arizona Stadium.

Interestingly, one Pac-12 Insider recently picked the Wildcats to finish ahead of the Sun Devils next season.

More:Arizona State football record prediction: How many wins will Sun Devils get in 2022?

More:Arizona football record prediction: How many wins will Wildcats get in 2022 season?

Reach Jeremy Cluff at jeremy.cluff@arizonarepublic.com. Follow him on Twitter @Jeremy_Cluff.

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