The Green Bay Packers on Friday announced higher season ticket prices for the sixth consecutive year.
Increases of $3 to $5 per game put the team about 18th in average ticket price in the NFL. Packers President Mark Murphy said the goal is to be just below the league average. Last year the Packers were 17th in the 32-team league.
"We use that benchmark each year to help us determine pricing so we maintain great value for season ticket holders and provide a fair share to our partner teams," Packers President and CEO Mark Murphy said in a brochure included with invoices sent to season ticket holders this week.
Last year prices increased $3 per ticket.
Ticket prices were not raised from 2007 through 2009 and the Packers fell to near the bottom of the NFL in average price. Other NFL teams were not pleased, reasoning that because the Packers sell out every game and have a long waiting list they should charge more. Visiting teams receive a share of ticket revenue.
The Packers raised ticket prices each year since 2010. Before those increases started, end zone tickets were $59, end zone to the 20-yard-line were $64 and between the 20s were $72.
The Packers set an attendance record of 79,704 during the Jan. 11 playoff victory over the Dallas Cowboys. Lambeau Field is the second-largest stadium in the league at official capacity. Several stadiums have more capacity when adding special seating and standing room only.
Tickets in respective areas in 2015 will cost:
• End zone seats – $80, increase of $3.
• South end zone, 700 Level – $89, increase of $4.
• End zone to the 20‐yard line – $92, increase of $4.
• South end zone, 600 Level – $96, increase of $4.
• Between the 20-yard lines – $105, increase of $5.
Payment is due in the Packers' ticket office March 31.
Lambeau Field suite tickets in 2015 will increase $5 to $105.
The team said that in the NFC North division, the best sidelines seats were $200 for the Chicago Bears, $195 for the Detroit Lions, $161 for the Minnesota Vikings and $105 for the Packers.
The Packers decided not to do variable pricing this year. Under variable pricing, teams change their ticket prices based on interest level in a particular game.
"After careful consideration we have decided not to institute variable pricing this year, but will continue to monitor how other teams across the league utilize it," the team said in its mailing to season ticket holders.
— rryman@greenbaypress gazette.com and follow him on Twitter @RichRymanPG or on Facebook at Richard Ryman-Press-Gazette. Contact him at (920) 431-8342.