Whether you’re watching the Green Bay Packers on Lambeau Field’s aluminum bleachers, your favorite bar stool or that new recliner, we know your smartphone is your second screen.
To serve you better on whichever social media platform you prefer, USA TODAY NETWORK-Wisconsin will expand and improve its digital reach by hiring someone steeped in the digital world to help cover the Packers.
Aaron Nagler, an NFL analyst for Sports Illustrated who co-founded the Cheesehead TV website, is joining the PackersNews.com coverage team as a multimedia reporter/social media strategist.
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Nagler, an Appleton native whose grandfather took him to see his first Packers game at age 3, was chosen for the newly created position after a national search.
“Aaron is a natural fit for this exciting, evolving position,” Packers Editor Stu Courtney said. “His focus will be on taking our outstanding Packers reporting to new places, using social media platforms to help our coverage find new audiences.”
Nagler’s mission will be to help identify practical opportunities among an array of digital and social media platforms, including Twitter, Facebook, Instagram and Snapchat, as well as new and emerging applications.
Before joining Sports Illustrated, where he served for two seasons as an on-camera NFL analyst and social producer for NFL games, Nagler wrote for Bleacher Report and helped the site launch and grow its NFL video group.
With CheeseheadTV.com, Nagler took what began as a Wordpress blog and grew it into one of the most popular independent Packers sites on the internet. He provided daily content and built a strong social media presence for the site, and also co-hosted a live weekly one-hour broadcast, Packer Transplants, that included interviews with current and former players and members of the national and local media.
“I am both excited and honored to be joining such a robust, venerable team covering the most storied franchise in the NFL,” Nagler said. “I hope I can add a unique, real-time voice to the already-amazing Packers coverage that fans have come to expect from PackersNews.com."