ASHWAUBENON - Sitting between a couple of models and reciting lines may not be as stressful as trying to kick a football between narrow goalposts from 40 yards away in front of 80,000 people, but there are similarities.
Time is limited, you want to get it right the first time, and for that moment it's all on your shoulders, even though it took a lot of other shoulders to get you there.
Such is the life of Green Bay Packers kicker Mason Crosby, who on Tuesday was shooting a series of advertisements for the soon-to-be open Lodge Kohler in the Titletown District.
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Crosby and Kohler have an ongoing relationship, aside from his love of golf and staying at the American Club with wife Molly. He's done radio ads for Kohler and liked the idea of doing video spots for the new hotel, which is a short kick west of Lambeau Field, Crosby's other place of business.
"I've always been a huge fan of Kohler," he said. "I think the concept here, with Lodge Kohler being a special boutique hotel compared with what I do as a specialist on the field ... I think people are really going to like it."
He also likes that both Kohler and the Packers have high standards. Crosby's gotten to see more of the nearly completed hotel than most people, and he said it achieves those standards.
The ads he did Friday tend toward the humorous. One, for example, showed him reading "Athlete's Foot Magazine." Crosby said he was having fun "pretending like I'm an actor."
"This doesn't feel like as much a pressure-cooker as every time you step on the field," he said.
The four-diamond hotel is scheduled for a July 19 opening. It will have 134 rooms and 10 suites, a panoramic bar and restaurant, cafe, fitness facility and full-service spa.
Placekickers aren't normally at the top of the endorsement list.
"A lot of times the quarterback and certain linebackers take a lot of this stuff," but Crosby takes advantage of opportunities when he can.
"You just like to be able to do something outside of playing football," Crosby said. "Those experiences are invaluable. Ultimately, this job of playing football is fleeting."
Playing for the Packers, in a state where "everyone" is a Packers fan, does provide for more of those opportunities.
"I do two or three (deals) at any given time. I feel so fortunate to play for the Green Bay Packers," he said, understanding that his affiliation with the team opens doors.
"The Packers help connect most things for sure," Crosby said.
Crosby does nonprofit work as well. He co-chairs the Vince Lombardi Cancer Foundation's Lombardi Golf Classic committee, works with Make-A-Wish Wisconsin and supports The Locker, a nonprofit organization in Georgetown, Texas, run by his mother, Karen.