A look at some of the statistics that define the Packers' 13 NFL championships.
Editor's note: This story was originally published Jan. 16, 1967.
Los Angeles, Calif. -- This was the day the old pros from Green Bay proved they are the best in the world of football.
Taking on the tough kids from the wrong side of the tracks in the first annual Super Bowl game Sunday before a crowd of 63,036, the pressure-proof Packers delivered a classic lesson to the young Kansas City Chiefs on how the game should be played.
When the blocking and tackling were over, it was Green Bay 35, Kansas City 10.
All week long the papers were full of Bart Starr, Jim Taylor, Lenny Dawson and Mike Garrett. Nobody remembered Max McGee, the Packers' 34-year-old substitute receiver.
McGee, pressed into service when starter Boyd Dowler was injured on the third play of the game, cut the Kansas City defense to ribbons by catching seven passes for 134 yards, including touchdown receptions of 37 and 13 yards.
Watching in horror was Willie Mitchell, the Chiefs' 24-year-old defensive halfback. McGee, who caught more passes against the Chiefs than he had caught all year (five), had too much know-how for his youthful opponent.
After the historic showdown between the champions of the National and American Football Leagues was over, McGee announced his retirement. Maxie, after riding the bench for the last two years, had climaxed a brilliant 13-year career at Green Bay by playing a key role in the biggest game of his life. This was a close affair only in the first half as the Packers held a 14-10 lead. Thereafter, the Packers rolled on like a runaway beer truck.
After McGee made a spectacular one-handed catch of his first touchdown pass form the start of the first quarter, the Chiefs countered as Dawson fired a 7-yard strike to fullback Curtis McClinton in a the second period. Taylor swept 14 yards for the Packers' second touchdown and the Chiefs struck back again with a 31-yard field goal by Mike Mercer late in the second quarter. After that, it was all Green Bay. Elijah Pitts scored on a 5-yard run in the third quarter and McGee scored on his second touchdown on a 13-yard pass. In the fourth period, Pitts climaxed an 80-yard drive by plowing over from the one.
Dawson annoyed the NFL kingpins in the first half with his rollout passing as he completed 11 of 15 passes for 152 yards and consistently had the Chiefs on the move.
With plenty of time to throw, Dawson was hitting Garrett, Chris Burford, Otis Taylor and Fred Arbanas with regularity.
In the second half, the Packers' defense went after Dawson like a piece of chocolate cake as it nailed the Chief quarterback three times and allowed him to complete only 5 of 12 passes for 49 yards.
The turning point came early in the third quarter when Dawson, under heavy pressure of a full Green Bay blitz, hurried his throw and Willie Wood intercepted and raced 50 yards to the Kansas City 5-yard line. On the next play, Pitts scored to make it 21-10.
The Packers did not execute their plays well in the first half, but in the second half Starr called his shots cooly and passes perfectly.
Starr pierced gaping holes in the Kansas City defense by completing 16 of 23 passes for 250 yards. He also had his first pass intercepted since Oct. 16 at Chicago. Mitchell picked one off in the fourth quarter. He had thrown 173 times without an interception.
After the game, the Packers' veteran quarterback was named the game's most valuable player. Besides a winning $15,000 pay check, Starr will get a sports car presented by a national sports magazine.
McGee wasn't the only Packer to come off the bench. When center Bill Curry hurt his knee in the second half, Ken Bowman replaced him and performed as he did when he held the starting job last season. Bowman, who suffered a dislocated shoulder in a preseason game, cut down the bigger Chiefs as if they were so many logs.
The Packers not only had a better defense, but they outgained the Chiefs rushing, 130 to 72, passing 228 to 167, and had a 21-17 margin in first downs. The Packers also averaged 5.6 yards per play, compared with the Chiefs' 3.7.
17 For Garrett
The Chiefs' leading ground gainer was Dawson, who wheeled out of his rollout formation three times for 24 yards. Garrett, the key to the Chiefs' running attack, was held to 17 yards in six trips.
Green Bay's Taylor was the game's leading rusher with 53 yards in 16 carries, while Pitts picked up 45 yard in 11 tries.
The teams felt each other out like boxers in the opening minutes. But the second time the packers got the ball, Starr triggered an 80-yard touchdown drive of six plays.
He set up the first score by escaping a rush and firing a perfect shot to Pitts for a 22-yard gain.
Then, from the KC 37, Starr hit McGee on the left side. Mitchell, the defender, made a desperate dive at the ball, but Maxie snared it with one hand and was off to the races. Don Chandler, who kicked all five conversions, added the extra point.
Dawson, enjoying plenty of time to pass off rollout formations, moved the Chiefs 54 yards to the Green Bay 33 before running out of gas. The kicker Mercer, who failed to make the Minnesota Viking team, missed a field goal from the 40.
Chiefs' Lone TD
Early in the second quarter, the Chiefs scored their long touchdown. Following a Chandler punt, Dawson hit Garrett over the middle and the fleet-footed rookie broke through Dave Robinson for 17 yards before Wood caught him on the Packer 49.
Dawson, with a great fake to his fullback, McClinton, caught the Packers napping when kept the ball an cooly passed to Otis Taylor, who was wide open. The play gained 31 yards to the Packer 7.
Now Dawson came back with the same play. He hit McClinton in the end zone for the touchdown but could have thrown to Taylor, who was open too. Mercer kicked the extra point and the game was tied.
The Packers quickly bounced back, although they had to score "twice" for their second touchdown.
After a 64-yard touchdown pass form Starr to Carroll Dale was called back because a Packer lineman had moved, Starr promptly went to work and came up with third down success en route to the Packers' second touchdown.
On third down plays, Starr hit Dale for 15 yards, Marv Fleming made a great catch for an 11-yard gain and Pitts gained 10 yards from the Chiefs' 24 on a pass.
Then, behind the scissors-like blocks of Fuzzy Thurston and Jerry Kramer, Taylor swept around the left side, broke free and dragged defender Chuck Hurston into the end zone.
Again, the Chiefs bounded back, moving 74 yards in 8 plays. With fourth and two from the Green Bay 24 and less than a minute to play in the first half, Mercer kicked a 31-yard field goal to cut the Packers' lead to 14-10.
The third quarter quickly backfired for Dawson when Wood intercepted a hurried throw and raced 59 yards before Garrett caught him on the KC 5-yard line. Pitts cored on the next play, darting in after getting a key block from Bob Skoronski.
Later in the third period, the Packers were on the go again. McGee again came up with two key catches (11 and 15 yards) before grabbing a 13-yard scoring strike from Starr.
Maxie bobbed the ball in the end zone, but hung on for dear life for the Packers' fourth touchdown. Mitchell, the closest defender, was not even within shouting range.
Mitchell, however, intercepted Starr's pass intended for McGee on the Chiefs' 11-yard line in the fourth quarter. But the Chiefs couldn't get past the Green Bay 46 as they desperately tried to get back in the game.
Following a 61-yard punt by Jerrel Wilson, which sailed into the Packer end zone, Starr again tore apart the KC pass defense.
First, he hit Dale for a 25-yard gain, then fired a bomb to McGee, who was ridden piggy-back by Mitchell for 5 yards en route to a 37-yard gain to the Chiefs' 18.
Pitts climaxed the 80-yard drive on the eighth play when he hit over left tackle from the one for the fifth touchdown.
Pete Beathard replaced Dawson as the Chiefs' quarterback. After he fired a 17-yard pass to Burford and ran 14 yards to the Packer 44, Green Bay got tough again and forced another punt from the Chief 40.
Vince Lombardi now called off the dogs, with Zeke Bratkowski and his millionaire rookie runners -- Donny Anderson and Jim Grabowski -- taking over.
The second time Anderson carried the ball he ran over Fred Williamson so hard that the Chiefs' defender had to be taken off the field on a stretcher. Williamson, who before the game had promised he was going to drop the "Hammer" on Green Bay, got the Packer gong instead.
In the final analysis, the Kansas City defense was not up to NFL caliber. The Chiefs tried to blitz Starr, but for some reason didn't cover close on the inside like NFL teams do when they blitz. Consequently, Starr had a Field Day spotting receivers, especially McGee.
The Chiefs can now go home and brush up on their pass defense. If they are the class of the AFL, the junior circuit still has a lot of work to do before taking on the NFL for keeps.
Packers' championship titles
1. Dec. 8, 1929: The Green Bay Packers' first league title
2. Dec. 14, 1930: Tie clinches second straight championship
3. Nov. 29, 1931: Punter/halfback Verne Lewellen helps secure third title
4. Dec. 13, 1936: Green Bay's first championship decided by a post-season game
5. Dec. 10, 1939: Fifth title dubbed the Dairy Bowl
6. Dec. 17, 1944: The Packers' final championship under Curly Lambeau
7. Dec. 31, 1961: Vince Lombardi's first NFL title
8. Dec. 30, 1962: Packers still champs as Ray Nitschke leads way
9. Jan. 2, 1966: 1st of 3 straight Packers titles began with 'Mud Bowl'
10. Jan. 15, 1967: Packers beat Chiefs to win Super Bowl I
11. Jan. 14, 1968: Packers rout Raiders to repeat as Super Bowl champions
12. Jan. 26, 1997: Power and the Glory. Packers win Super Bowl XXXI.
13. Feb. 6, 2011: Packers survive injuries to beat Steelers in Super Bowl XLV